Posted on: 30 December 2015Share
Patients today are looking for more personalized service when it comes to their doctors as well as their pharmacists. Technology has taken away the more personal side of medicine, so smaller, family-owned pharmacies make a great alternative for people who are looking for a business that cares about them and their well-being. If you already own a small family pharmacy, or if you've considered starting your own, here are a few tips to help you become successful.
Attitude Is Everything
For successful small pharmacies, an attitude of gratitude for your customers can go a long way. Take a real interest in each and every customer, and get to know them personally as well as medically. By showing a real interest in their health, you will get repeat customers who will refer you to others. Provide extra services like free blood pressure tests and diabetes screenings. These extra services show your customers you care, and will ensure that they continue to use you for their medicine needs. People who use family-owned pharmacies like Camelback Pharmacy are looking for friendly service, so it's essential to give them what they desire.
The process of compounding is comprised of making your own medication on site. This can be an excellent alternative for patients who need special doses of medication and is also a great way to cater to small children. When you have a compounding pharmacy option available, you can provide better medication options to people in need. The process involves mixing medications to create the best dosage and crafting medicine in easier to take forms like liquids or even lollipops for children, and it gives your pharmacy an edge in terms of customer service. You will need to make sure you can get the proper licensing to perform compounding, but once you do it can be a real benefit to your family-owned pharmacy.
Get Involved In Your Community
Word of mouth is the best advertising for any business, and pharmacies are no exception. Create a sense of community by offering free flu shots, giving special discounts to local residents, and hosting some special events. Once the local community gets to know you and your staff, you will open the doors to a lot more customers coming in to get their prescriptions filled. Consider doing some charity events that raise money for local clinics and patients, and develop a partnership with others in your community. This feeling of goodwill is great for business, and it will help you create a brand that will be able to stand the test of time for your pharmacy and your patients.